We get this question all the time.

The short answer is, yes. You can absolutely start your own online merch store. The benefits to using Booth & Stager is that we've already gone through all the leg work so you don't have to. All you have to do is sign-up here and we will create your custom landing page for your customers to order their favorite merch items from you.

Starting your own online merch store can be a lot of work and expensive.

As a bare minimum, you’ll also need to pay for hosting, web development, maintenance and inventory. The average costs for eCommerce stores include:

• Professionally-built eCommerce website - $5,000 to $10,000
• Domain name - $12 - $200 per year
• Hosting - $300 per month

Hiring a team and finding vendors

If you decide you want to build an in-house team, you might expect to pay:

• Contract Web developer - $50,000
• Ecommerce manager - $70,000
• Director of eCommerce - $100,000

Cost of your inventory

Whether you’re making the products yourself or ordering them in from suppliers, you’ll need to find vendors that offer a high-quality product at a reasonable price.

Insurance and permits

• You will need licenses and permits before you can begin selling online. 
• Business License
• EIN (Employer Identification Number)

Payment Processing & Fees

Finding a trusted payment processor and understanding the fees. 

Fees for the following:

• Payment processing on every order
• Refunds fees
• Card swiping fees
• Card not present fees
• Charge back (someone says they didn't us their card with you.)
• Fraud

These are just a few of the cost that you'd encounter with running your own store. We are here to make life a little easier and to give you more time with your fans. Sign up here and take the first step to becoming a Stager today.